Meet Your Team


CEO & President

Daniel Bizzell

The Industrial Design Guy and visionary of our next generation products and business.

Sr. Vice President

Julie Huffman

35 years of taking care of the important stuff with the 10 Seconds® Team at Plant #3.

Service & Communications

Retail Accounts Lead

Charles W. Clark

Our humble and effervescent product know-it-all. Reach out to Charles for a brand line review specialized to your company.

Accounts & Processing

Tammy Carpenter

The white gloves that monitors the team and process for your Online Wholesale and Direct To Consumer orders.

Customer Service Liason

Patty Simms

Providing kindness and high quality service for all of our customers.


Plant Foreman

Esther Lor

Utilizing years of production expertise to keep lead times low, communication high, our employees safe, and our customers happy.

Supply Chain & Purchasing Lead

Grace Roseman

Keeping us stocked up to fulfill your orders faster. And our specialist of all things Taylor Swift.

OEM & Online Product Manager   

Lindsey Geddings

Key to modernizing our efforts and growth in both our OEM portfolio and Omni-Channel opportunities with our digital retail and industrial partners.


Rhonda Tankersley

The Analytical brain of the accounting department.

Accounting & Inventory Control

Cheryl Setzer

Receiving all work orders and making sure all product is accounted for.

Marketing & Talent Recruitment

Talent Recruitment & Corporate Communications

Danielle "Mary" Heindl

Helping us build our next-generation team, culture, and product efficacy.

Graphic Design & Content Creation

Kendal Coffey

Showing the world the benefits and new features of our products through image and graphic content.

Production Team

Distribution Center & Weaving Manager 

Cliff Coffey

A man of many hats, handling our yarn purchasing, recycling, and logistics for Hickory Brands, and of course our weaving department. Cliff brings his lifelong knowledge of the textile industry to our ever expanding team.

Packaging Department Supervisor

Diane Eaton

Boss Lady and our honorary first Employee of the Year for her outstanding leadership and utmost dedication to her team and the company.

Braiding Department Supervisor

BJ Ward

Our resident expert of adorable Pitbulls (and braiding, of course). BJ manages the largest department in our Plant #3 facility with great care and long time expertise.

Shipping Manager

Anita Picklesimer

Anita ensures all of your product is shipped out on time and handled with care.

Facilities Maintenance Manager & Machinist

Damir Softic

The man MacGyver strived to be. He keeps our original machinery moving and builds new ones to produce our future innovations.

Hangtag Department Supervisor

Dawn Arnett

Dawn ensures our legacy hangtag products receive the white glove treatment.

Intern Alumni

HBi - American Legacy® Sales & Key Accounts Intern Alum

Ricky Hardson

Our brand and product representation for the 1923 American Legacy® Brand.

HBi - 10 Seconds® Sales & Key Accounts Intern Alum

Preston Joseph

Our Man for building opportunities with consumer retail and team products.

Social Media & Content Creation - Janie Brand® Intern Alum

Emily Snyder

Our hip and in-the-know intern from Chapel Hill.

European Businesses Development & Team Sales Intern Alum

Victor Cascon

Key contact and outreach for our growing international business.

Social Media & Marketing Intern Alum

Dulcemaria Coronado-Sanchez

Sparking interest in our collective brands through social media content with fun and flair.

Social Media & Marketing Intern Alum

Brooke Lawrence

Bringing a fresh perspective and marketing know-how to social media content.

Industrial Design Intern Alum

Gabe Morgan

Pioneering innovative products through creative exploration within industrial design.

Social Media & Marketing Intern Alum

Valeria Calcamo Alonzo

Bringing our collective brands to life through social media content with her photography skills and fashion know-how.

Business Development, 2WiN Intern Alum

Nanette Nikolajsen

Our in-house NCAA National Triathlete Champion is bringing her performance apparel knowledge to help launch 2WiN to the finish line.

Marketing & Collaboratives Intern Alum

Juan Basabe

Digging into trends and our company heritage with the HBi Marketing Team to spread brand awareness through social media campaigns and our 100 Days to 100 Years Countdown.